The simplest way to sell more products or services is to scale out your marketing budget. The bigger your marketing budget the easier it is to sell more products and services but you know what? That's not realistic for most people.
The first method that you need to know is to check out affiliate marketing. Affiliate marketing is where you pay other people to market your product or service. The beautiful part about affiliate marketing is that you only pay them for each time they drive in a lead or a sale is made; you can choose either one that suits your marketing goal. That's amazing because if they're not driving you sales then you don't have to spend a dollar. But before you can do that you need to figure out your cost for your product or your service. So for example let's say you're selling something for $200 but your physical hard cost is a hundred bucks. So you know you can't pay out to your affiliate more than a hundred dollars. If you pay them a hundred dollars every time they drive you a sale, then you're breaking even and you're not making any profit. You don't want to do that!
Well, you could offer him ten bucks but if you offer him something that's too low, it's not going to incentivize them to push your offer. Instead they will be pushing your competitors offer. So you need to make sure that you're giving them enough of a bounty, where they're gonna be like oh my god this is a lot of money and I'm gonna be happy!
The next thing you need to do is to check out all your competitors' campaigns. You must go to to their websites to look for their affiliate pages. See what they're offering and you ideally want to try to at least match that, if not beat that. If your numbers don't work out where you can beat it then of course you know you have to give a lower bounty to your affiliates.
And last but not least, optimize your landing pages. When you optimize your landing pages your conversions are going to be higher. You should always run test to identify your top performing landing pages. Even if your conversion rates better than your competition, you can give a lower bounty because if someone drives a hundred visitors to your competitor and they only get one sale; on the other hand you have an optimized landing page where you get hundred visitors to your website and these visitors give you three sales. That's 3x more sales than your competitor gets. In theory, you can pay your affiliates less because they're getting a much better ROI on their marketing spend. Got the idea?
Do that and you can generate more sales or a lot more sales without having to increase your marketing budget. That's the 3 ways to generate more sales.